When LAC Lugano Arte e Cultura opens in September 2015 in Ticino, it will be one of the largest cultural centers in Europe. Similar to the KKL in Lucerne, the LAC will host various cultural institutions: “LuganoMusica,” “LuganoInScena” and “Museo d’Arte della Svizzera Italiana.” LAC creates a top transcultural offering, promoting artistic diversity in Lugano and the entire region. With the outreach program “LAC Edu,” LAC seeks to make art, music and theater more accessible to the general public. Credit Suisse and UBS are supporting the new cultural center as the two Main Partners. In doing so, Switzerland’s two largest fi nancial institutions are showing their joint commitment to Ticino and cultural diversity in Switzerland. UBS and Credit Suisse’s engagement enables a unique endeavor: together these two major banks, deeply rooted in Switzerland support the establishment of an institution with top artistic quality. This will allow them to offer their clients, employees and the general public in Ticino and Switzerland unique cultural experiences.
Credit Suisse’s Art Sponsorship
Collaborative, Sustainable, Networked
Art is the window through which man recognizes his superior ability, wrote Giovanni Segantini. Art helps us focus on the essential, and is thought-provoking at the same time. That is why Credit Suisse has been supporting selected institutions nationally and internationally for around 40 years. In Switzerland, countless museums draw people in with their diverse collections, including nationally well-known and significant institutions with international appeal. Especially for large, first-class museums such as the Kunsthaus Zürich, the art museums in Bern, Basel and Winterthur, the MASILugano, and for regionally outstanding houses such as the Fondation Pierre Gianadda in Martigny and the Fondation de l’Hermitage in Lausanne, it is particularly important to be able to build reliable and long-term partnerships when competing for audience interest and financial support.
Since 1992, Credit Suisse has sponsored one exhibition per year at the Museo d’Arte Lugano, and in 2008 it extended its involvement as partner of the Museo d’Arte to the museum’s entire exhibition activities. In fall 2015, the Museo d’Arte Lugano merged with the Museo Cantonale d’Arte to become MASILugano – Museo d’arte della Svizzera italiana, Lugano, and occupied its rooms in the new cultural center LAC Lugano Arte e Cultura. The MASILugano has so far attracted a wide audience to Lugano and the multidisciplinary venue LAC, which has also been supported by Credit Suisse since it opened in 2015.